OWN THE MOMENT

It starts small. A pause. A breath. A decision. A moment that could pass without notice.

But something shifts. Time stretches. Focus sharpens. What was ordinary becomes something more. Because the moments that matter aren’t the ones we wait for; they’re the ones we choose to act on.

For 71 years, Yamaha Motor has been built on that belief. That movement creates meaning. That action creates connection. That experience is where life becomes real.

From road to dirt. From open water to wide landscapes. From everyday routine to something unforgettable. Every Yamaha experience begins the same way: with a decision to move.

This Yamaha Day, we celebrate that mindset. Not just the big moments, but the small ones that lead to them. Because 10 seconds can be nothing…or it can be everything.

#YamahaDay #YamahaDay2026 #OwnTheMoment

*Kando is a Japanese word to express the feeling of deep satisfaction and excitement you get when you encounter something of exceptional value, quality, and performance. All Yamaha Motor products are designed and manufactured by people who truly enjoy what they do. Their goal is to deliver Yamaha Kando.

THE KANDO GRAPHIC
In 2014 Yamaha Music and Yamaha Motor held an international graphic competition with the theme of Kando, and the silhouette that traced the trajectory of four beats was selected as the best artwork. This graphic symbolises an emotional and dynamic sense of rhythm that is familiar to both music and engines and is full of emotional premonition. Kando is the common principle praised by both Yamahas. Through Kando, we aim to connect the creators and users, and all those involved with it.