XMAX 300 Wins Red Dot Award
Yamaha Motor Company has announced today that its XMAX 300 Sport Scooter have received the globally-renowned 'Red Dot Award: Product Design' 2018*. Yamaha products have received a Red Dot Award every year since the inaugural awards in 2012, and the latest honours represent the seventh consecutive year that the Yamaha brand has been selected by Germany's Design Zentrum Nordrhein Westfalen.
The XMAX 300 is the successor to the successful XMAX 250 which established itself as one of Europe's most popular scooters. Thanks to its fun ride and sporty styling - along with its combination of comfort and functionality - the XMAX 250 established a reputation as an ideal partner for city travel and commuting. The recently introduced XMAX 300 oﬀers even higher levels of comfort and functionality, while delivering high-quality styling and agile performance that reinforce the pride of ownership associated with all TMAX and XMAX Sport Scooters. Positioned in the middle of the MAX series, the XMAX 300 underlines Yamaha's leading position in Europe's sport scooter market, and is being rolled out globally.
*The Red Dot Design Awards, organised by Germany's Design Zentrum Nordrhein Westfalen, are widely recognized as one of the most prestigious design awards in the world. Products with designs of outstanding quality are selected each year in the three categories of Product Design, Communication Design, and Design Concept.