A community for women in sport.
Motorcycling, as a sport and as a hobby, has historically been dominated by men. But there are an ever-growing number of women interested in the sport. Here at Yamaha Motor New Zealand, we believe it is time to shift gears and create a community that supports and encourages women to achieve their goals in sport.
We all have different backgrounds, interests, jobs and lives, but find common ground when we journey together.
Yamaha have appointed a number of brand ambassadors to raise the profile of women in motorcycling:
- April Mainland
- Rachel Archer
- The Edwards Sisters
- Charlotte Russ
Charlotte started riding around the age of 10 and loved it. At the end of 2015, she entered a local cross-country event to gauge whether she would enjoy riding competitively, which she did and became hooked. In 2016 she wanted to race competitively and entered as many Cross-Country events as practical, the main ones were Dirt Guide, NZXC series and the GNCC series. Main highlights include getting 1st in the Women’s class at the 2019 NZ Cross Country Nationals, 1st 2019 Ladies Belray, 1st Ladies at the 2018 Dirt Guide Series and 1st Ladies 2017 NZXC series.Charlotte loves the challenge of racing others and challenging herself to continually improve. It was in 2019 that Charlotte secured support from Central Motors Ngatea and Yamaha NZ. Charlotte says 'it is awesome to be a part of such a great team'.
Stay tuned on Yamaha Motor New Zealand social channels for updates on what’s happening in the sport as well as some exciting events that we have planned.