Yamaha has been awarded the Most Trusted Marine Engine Brand for the third year running by Readers Digest.
For the 20th year, Reader’s Digest has approached ordinary consumers to ask their opinions on what brands of products and services are important to them.
With these years of research behind Readers Digest, the publication is able to confidently dissect precisely what features a Trusted Brand must possess in order to maintain relevance and purpose for New Zealand consumers.
According to Readers Digest, a Trusted Brand enjoys international appeal, yet at the same time upholds a strong local connection. It has individual relevance for all its consumers, just about anywhere and in any culture. Cost, quality and desirability are all important factors for consumers. Yet it’s vital for a brand to stay true to its promises.
The win is a reflection on the strength of the Yamaha Outboard brand, and the breadth and high standards of Yamaha’s 40+ Dealer network.
Yamaha Marine has operated in New Zealand for over 30 years. In that time, its engineers have become renowned for the relentless pursuit of a more satisfying boating experience for its customers. As a result, Yamaha outboards have become synonymous with innovation, performance and legendary reliability.
Yamaha outboards are the first choice for many of New Zealand’s volunteer coastguard network and they’re used by harbourmasters nationwide, the police department and various government conservation organisations.
“As a truly Trusted Brand, Yamaha focuses on developing durable and high-quality outboards that customers can rely on, allowing them to return from every marine adventure swiftly and safely,” says Yamaha Marine’s National Manager, Matt Walton-Smith.
“We’re thrilled that consumers have put us as their most trusted marine brand for the third consecutive year.”
The Reader’s Digest Trusted Brands Survey was conducted by Catalyst Research who surveyed a representative sample of 1,600 New Zealand adults. Respondents were selected to reflect the demographics of the general population and were tasked with completing an on-line questionnaire.
The range of categories surveyed included: Cars, Motorcycles, Banks, Insurance, Home Appliances, Consumer Electronics, Power Tools, Tyres, Home-Builders, Real Estate and more.