This spirit soon spread to become our corporate culture, and it is now etched deep within the heart of every individual employee. At Yamaha, we believe that this spirit of challenge and willingness to tackle difficult tasks not only enriches individuals, but also moves the hearts of others.
Through challenges that we have undertaken, we aim to show society the importance of having dreams and taking on such challenges, and also hope to share our 'Kando' with the world. Yamaha has continued over the years to successfully introduce new products into the marketplace. It has always met market demand by offering better quality, higher performance products that fully utilise Yamaha's advanced technology.
These products have become part of a wide range of recreational items and industrial products, such as motorcycles, scooters, quad-bikes, snowmobiles, outboards, water vehicles, boats, golf cars, go kart engines, power generators, water and sludge pumps, industrial engines and accessories.