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31 Jul 2013
Zoom Film and Television’s award winning Creative Director, Mark Toia, has once again produced a stunning visual feast featuring Yamaha’s new fuel-injected WR450F.
The WR-F video titled, Reunion, was filmed in the South Island’s stunning Queenstown area and features achingly beautiful scenery as well as showcasing the versatility and performance of Yamaha’s class-leading off-road motorcycle.
Playing on one powerful theme, “Feeling Alive”, Toia created a cinematic experience to encapsulate what it means to ride Yamaha and uniting that experience with friends. The epic video has been produced in formats ranging from a full two-minute cinematic version, down to a 15-second television commercial.
The story line follows four childhood friends who are bonded together at their favourite scenic spot. As adults they have trodden separate paths, but their WR450Fs’ reconnect the group and transport them to the annual meeting point that has a killer view.
“The film is designed not just to promote the WR450F but also to make people want to get out in the great outdoors and ride,” explains Yamaha’s Brand Development Manager, Peter Payne.
Yamaha fans will recognise Toia’s unique cinematic treatment because “Reunion” is the latest in a long line of award winning television commercials featuring Yamaha created by Toia and his company, Zoom TV, over the past decade.
Another Toia masterpiece includes the 2007 WR-F video that featured Yamaha Racing’s, Scott Bishop, riding his WR450F out of an office and straight into a world of adventure.
“The first TVC I made was for Yamaha back in 1998. Although prior to this I shot still photography for them,” says Brisbane-based Kiwi, Toia. “As a keen motorcyclist and a fan of the brand, I knew I could create a film that would have an affinity with the motorcycling community, while at the same time hitting the right spots with the general market.”
With a great deal of contacts and experience required for video work in the Australasian realm, Yamaha’s Payne knew how important it was to unite Toia’s incredible cinematography ability with New Zealand’s World renowned Southern Alps to produce something everyone could relate to.
“Toia is brilliant and so is New Zealand’s backdoor,” Payne says with enthusiasm. “Yamaha Motor New Zealand and Yamaha Motor Australia pooled resources to assist Mark by managing the logistics of the production – essentially leaving Mark to concentrate on the technical side of creation. The end result is absolutely first-class, which is little wonder when Mark’s TVCs have become industry standards around the World!
“It was also a fantastic opportunity to introduce Yamaha Motor Company’s new brand slogan, ‘Revs Your Heart’. A statement that encapsulates Yamaha’s values, “Sporty, Innovative, Engaged” and express the connection between an engine revving up through the RPM range and the heart beating harder that instant you open the throttle of your Yamaha,” Payne concludes.
Look out for, Reunion, on a screen near you soon or check out the full cinematic edit on Yamaha Motor New Zealand’s YouTube channel: http://youtu.be/cZYXRjtBWd0
REUNION – THE MAKING OF
The biggest challenge of shooting around Queenstown is the weather. Mark Toia’s hectic schedule meant there was only a small window of opportunity in May, bearing in mind that early season snowfall was also posing as an issue in the mountainous area. Even the film team’s 4WD struggled to access the filming location the day before the shoot.
Glacier Southern Lakes Helicopters’ pilot, Alfie Speight, took care of the aerial shots. While a remote controlled gyro-stabilised, Shotover F1 camera system was fitted to the nose of a Eurocopter Squirrel helicopter.
Capturing the lion’s share of the raw footage, Mark Toia used the revolutionary Red Epic 4K digital camera system. Being an early convert to the Red Epic’s potential, Toia knows exactly how to extract everything from its ultra high-resolution, high speed hardware.
The location property is a working farm at Queenstown Hill beside the Shotover River. The riders are all Queenstown locals and include Alana Columb and Lachie Columb, sister and brother to JCR Yamaha’s 2013 NZ MX2 Champion, Scott Columb; Alana herself is a NZ Downhill MTB Champion and is currently competing overseas. Yamaha ambassador and Junior development coach, Antony Sproull, of Performance MX Coaching and local electrician, David Coulter make up the other half of the riding talent.
Amazingly Mark Toia recorded a majority of the sound effects with his iPhone. The sound track laid over the final video was written especially for the occasion and is called, “Feel Alive”. It was written and produced by, Raf Mikolajcyk, from Brisbane based Jarsonic Studios.